2026 - Setting Up to be 'Amazing'

If you are flexible, and focused, the wind should be at your back!

"Step into the new year like a quiet investor in yourself—patient, optimistic, and willing to compound small, courageous choices into something extraordinary.”"

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IMPORTANT NOTE:

In 2026, I will send the Newsletter on Mondays. It gives me the weekend to work on a topic of interest. I will release my favorite charts of the week on Friday, so now you’ll hear from me twice a week. I hope that’s okay…

Please let me know what you’d like me to explore further. You can email me at [email protected].

a BORROW SMART CONCEPT
Why 2026 Looks Good to Me?

Fewer Loan Officers. More Production.
That’s the Shift.

This chart tells a story most people miss at first glance. Every January, we publish a presentation to our partners on the critical headwind. This year, I’m sharing it with you as a live dashboard.

From 2021 to 2026, the number of licensed residential loan officers collapses — from roughly 420,000 to ~65,000. At the same time, total mortgage origination volume stabilizes and begins to recover, moving from ~$1.5T back toward ~$2.3T.

That means one thing:

Average production per loan officer is heading UP (meaningfully).

What’s actually happening

  • In 2021, $4.44T spread across ~420K LOs = ~$10.6M per LO

  • By 2026, ~$2.28T spread across ~65K LOs = ~$35M per LO

That’s more than a 3× increase in per-officer production in just five years.

This isn’t a temporary anomaly. It’s a structural shift:

  • Fewer, more professional operators

  • Better tech leverage

  • Higher client concentration

  • Less “tourist” capacity in the industry

What happens next if volume only grows 5% per year?

Here’s the non-obvious insight.

Even if total mortgage volume only grows at 5% annually, average production keeps rising sharply — because capacity doesn’t come back the way people expect.

Assume:

  • Loan officer count stays flat (or grows very slowly)

  • Volume grows at just 5% per year

Simple math (directionally correct):

  • Year 0: $2.28T ÷ 65K ≈ $35M per LO

  • Year 5: $2.28T × 1.28 ≈ $2.9T total volume

  • $2.9T ÷ 65K ≈ $44–45M per LO

That’s another 25–30% increase in per-officer productionwithout a boom, without refis, and without rate miracles.

The takeaway most people are missing…

This is not a “when rates drop” story.

This is a power-law industry reset:

  • The middle hollowed out

  • The top got stronger

  • Average productivity permanently stepped up

In the next cycle, success won’t come from doing more loans
it will come from controlling better decisions, better advice, and better leverage per client.

The era of the $10–15M LO is over.
The era of the $40–50M LO is just getting started.

Key Borrow Smart Concept - It’s a Marathon, not a Race
Everything compounds… out live out last.

Click the image to view an interact - this is updated every January

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