The Borrow Smart Chronicles - Increase Your Target Size

Episode 9

"New goals don't deliver new results. New lifestyles do. And a lifestyle is a process, not an outcome. For this reason, all of your energy should go into building better habits, not chasing better results."

James Clear - Atomic Habits

Making a target bigger can be more
effective than trying to become a better shot…

You realize you can make markets by going to markets with strategies. While 3.2% of the market is in the money for a refinance today based on prior rates and saving at least 50bps. However, if you take a blended rate EPR, with credit card debt being at the highest level in history and credit card rates at the highest rate in history, the target grows to a much larger number.

For example, a client with a $400,000 mortgage at 4% has $100,000 of credit card debt of 20% and now has $500,000 financed at a blended rate of: 7.2%. I’m hearing about more and more refinances happening through our group because they are showing clients the real rate of their borrowing. See how the charts below support this concept. How are you communicating this to your clients?

a BORROW SMART CONCEPT
A Blue Ocean Strategy

Are you walking across a red ocean or a blue ocean?

A Blue Ocean Strategy refers to the business approach of pursuing differentiation and low cost to open up a new market space and create new demand, known as "blue ocean." This strategy involves innovating in ways that make competition irrelevant, rather than competing in overcrowded industries, or "red oceans," where rivals fight for dominance and there is blood in the water. The blue ocean strategy goal is to create and capture uncontested market space, thereby making the competition irrelevant and allowing for growth opportunities without a direct conflict.

If you are solely calling Realtors for business, you are using a red-ocean strategy. If you don’t understand the power of working with insurance agents, financial advisors, and tax planners, please consider it. Heck, maybe even think about what it would mean to walk on top of the blue ocean.

LIABILITIES
What’s Happening?

people are borrowing to make ends meet at higher and higher rates

the percentage of loans at higher rates is slowly growing

as rates come down

this rate should continue to drop

the biggest location for wealth for most consumers is house wealth

the cost to service that liability is low right now

there is a lot of wealth to be managed

and at very low risk levels

REAL ESTATE
What’s Happening?

rates going up didn’t push down house prices

this inventory will help buyers

and there are more renters on deck

ASSETS
What’s Happening?

huge gains in select areas

this year expectations are lower for 2024

growth says risk is on for investors

another look at what outperformed the market

dividends still play an important role

a lot of money earning a lot of interest in money markets

over time stonks go up with painful short-lived drawdowns

most of that money is owned by very few people

“Most financial debates are people with different
time horizons talking over each other.”

Morgan Housel

ON BEING HUMAN
What’s Worth Sharing?

DOPAMEMES
And Other Inspirations…

Explicit lyrics but a great hype experience if you have never had an Alexperience, this is like a cup of coffee in the afternoon.

AIdeas
Future Hacks…

I’m building a variety of different ChatGPTs for personal use, for work that I will share here:

My first one is an Alan Watts conversationalist: https://chat.openai.com/g/g-15WyGHRwY-the-alan-watts-insight-engine

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