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- The Borrow Smart Chronicles - 7 Steps
"Because we can only know suffering through experience, we can only imagine that suffereing comes from experience."
Weekly Spotlight: The Efficiency Trap
Are you being efficient or effective? Both are required, but most of your idealized results come from being effective, while a smaller amount is realized by being efficient. Here’s a short video on why it’s important.
a BORROW SMART CONCEPT
The 7 Steps to Borrow Smart - Maximum Effectiveness
When do two things appear to be the same, yet they are not the same? These two lines appear the same in structure, but the experience of rolling a ball and the experience of rolling a square are quite different from the perspective of the person rolling it. Your clients have different experiences as they talk to different realtors, lenders, and advisors. You have the opportunity to set the table for how that experience is likely to be perceived differently.
Will the experience be smooth or jolting? Most people don’t take the time to develop a consistent experience for their clients that is tested to produce positive results. We accomplish that by asking 7 questions of the client - 4 at the time of the first contact, and 3 more after the loan has closed. It’s like making your bed - it is more powerful than you might imagine.
 The 7 steps help clients think about your value proposition in a whole new way. |
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LIABILITIES
What’s Happening?
the Fed has a clear cover to lower rates if the inflation rate continues toward the target
higher rates have deterred consumers from using massive stores of home equity
overall debt borrowing continues down for now
borrowing by corporations hasn’t gone so well as their debt payments are going up faster than their income
"If you life was an answer to a question - what would that question be?"
REAL ESTATE
What’s Happening?
first time home buyers are getting older
we can all probably agree that while real estate is local, the nominal growth has been well above average.
another view of home price growth
real housing inventory is still decreasing since 2000
rent is higher in smaller towns where there are fewer options
“Inconveniences are typically unexploited opportunities.”
ASSETS
What’s Happening?
the stock market has defied all expectations for returns this year
household savings from covid stimulus has lasted longer than expected
this has helped to bolster the economy as most indicators are positive
job growth is still strong and that is positive news for the soft landing economy
there is still struggles for over 50% of US citizens to service their debt
there are still corporate concerns for smaller business impacted by higher rates
and consumers have unrealistic expectations for wealth through traditional investments like the stock market
“People say that money is not the key to happiness, but I always figured if you have enough money, you can have a key made.”
ON BEING HUMAN
What’s Worth Sharing Again?
“Life is simple.
Everything happens for you, not to you.
Everything happens at exactly the right moment, neither too soon nor too late.
You don’t have to like it….
It’s just easier if you do.”
AIdeas
Future Hacks…
A favorite AI tool for making your own commercials:
https://ai.invideo.io/
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